{"id":16480,"date":"2021-10-07T02:00:18","date_gmt":"2021-10-07T06:00:18","guid":{"rendered":"https:\/\/sparketh.com\/?p=16480"},"modified":"2021-10-07T15:09:46","modified_gmt":"2021-10-07T19:09:46","slug":"an-interview-with-sparkeths-idea-architect-tim-samuel","status":"publish","type":"post","link":"https:\/\/sparketh.com\/an-interview-with-sparkeths-idea-architect-tim-samuel\/","title":{"rendered":"An Interview with Sparketh’s Idea Architect: Tim Samuel"},"content":{"rendered":"
\n

“<\/em><\/strong>You never know who someone could be if they were to become the most creative version of themselves.\u201d<\/em><\/p>\n

-Tim Samuel, Sparketh Vice President and Co-Founder<\/p>\n<\/blockquote>\n

Tim Samuel is the vice president, and one of the co-founders of, Sparketh<\/a>. Tim and I chatted face-to face (virtually) to discuss his role in the organization, his sources of inspiration for hard work and entrepreneurship, and his excitement about fostering creativity through Sparketh<\/a>.<\/em><\/h6>\n

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Tim Samuel loves all things creative and is very open-minded. However, he identifies most with the details: the small practicalities and detailed planning that it takes to bring big ideas to life. He describes himself in terms like, “logical, practical and organized.” In the mechanics of owning and operating Sparketh<\/a>, Tim could be seen as the engineer, working behind the scenes to keep things working smoothly.<\/p>\n

\u201cDwayne\u2019s the visionary with the big ideas, always pushing us to dream bigger,<\/em>\u201d\u00a0Tim says of his business partner, Sparketh\u2019s co-owner and CEO, Dwayne Walker<\/a>. \u201cIt\u2019s my job to then take that big picture and reverse-engineer it into baby steps, so that we can begin to make things happen,\u201d says Tim. \u00a0\u201cDwayne and I work really well as a dynamic duo–we have different strengths and, wherever one slacks, the other picks it up.\u201d<\/p>\n

Tim\u2019s daily role at Sparketh involves taking the big goals, breaking them down into achievable tasks, and making sure that all of those smaller facets are running smoothly.<\/p>\n

\u201cIt\u2019s honestly just a lot of putting out fires,\u201d Tim laughs. He lists just a few of the day-to-day mechanics that it takes to keep Sparketh running smoothly, tasks such as: interviewing new instructors, helping to strategize new courses, coordinating the growing Sparketh team, communicating with homeschooling parents, finding places to film, or filming the instructional videos.<\/p>\n

Sparketh started out with the dynamic duo each using their skillset: Tim filming and editing video while Dwayne taught art courses. But since it\u2019s origin in 2015, Sparketh has grown into something much larger, with a variety of different components.<\/p>\n

Tim says, \u201cFor a while there we (Dwayne and Tim) were definitely overstretching ourselves. We were doing everything<\/em>— every upload, fixing every bug on the site, communicating with every customer individually.\u00a0 But in 2018 we realized that we couldn\u2019t keep doing it that way, and we\u2019ve started to grow and delegate to get ready for Sparketh\u2019s future.\u201d<\/p>\n

A Curious and Innovative Mind<\/strong><\/h2>\n

\u201cI love questions,\u201d Tim admits. \u201cI\u2019m actually kind of obsessed with questions. In college, I first started to take note on the power of questions and even started working on a book about it.\u201d<\/p>\n

Talking to Tim Samuel, it is immediately evident that he\u2019s constantly in observation mode. He\u2019s well-spoken, passionate about the future, and openly inquisitive. A few times in our interview, he flips the script and asked me <\/em>the questions: \u201cDo you like doing interviews?\u201d (for instance). He seems genuinely interested in the answers.<\/p>\n

When I ask Tim if he has any daily rituals to promote creativity\/inspiration, his answer provides further proof of his love of questions.<\/p>\n

\u201cLast year, I decided that I would take the time to answer a question a day. Using the game, \u2018Tabletopics,\u2019 I chose 365 questions and programmed my phone to ask me one at random, every morning,\u201d he says.<\/p>\n

\u201cThe question pops up in the morning and I think about my answer throughout the day. At night, I\u2019ll sit down and write a blog post about it.\u201d\u00a0 His blog contains daily updates: thoughtful musings over challenging personal questions.<\/p>\n

A quick scroll offers confirmation of the consistency of Tim\u2019s inspiration ritual: no days are missing\u00a0 (impressive among even the most faithful bloggers).<\/p>\n

His Inspiration and Values <\/strong><\/h2>\n

In addition to finding inspiration from this daily ritual, Tim also says that he finds creative and entrepreneurial inspiration from those around him.<\/p>\n

\u201cI find inspiration all over the place,\u201d he says. \u201cI look to the journeys of people I admire. It\u2019s not always famous people. I could be my brother playing basketball, or my sister pursuing dance. I look at how they push for their goals and don\u2019t give up, and that inspires me.\u201d<\/p>\n

Tim says that he does have a few famous heroes, too, namely: Elon Musk, Jeff Bezos, and Mark Zuckerberg–entrepreneurial leaders who are\u00a0 well-known for their innovation, entrepreneurship, and the way they are shaping the future of the 21st<\/sup> century.<\/p>\n

\u201cElon Musk (of SpaceX, Tesla and Paypal) is probably my number one,\u201d Tim says. \u201cI admire the tenacity he has for his goals, and the fact that he never allows failure as an option in anything he does. Some people – a lot of people – quit when things don\u2019t immediately work out, but he never does.\u201d<\/p>\n

Tim continues, \u201cAnd the nature of his projects is so grand and so important—he\u2019s inspiring the world on a whole different level than anyone else. He\u2019s not just in it for the money. He\u2019s genuinely trying to impact the world in a positive way\u2014to change the world. I aspire to do that one day.\u201d<\/p>\n

In terms of values, Tim says that his top three are: honesty, respect and empathy.<\/p>\n

\u201cBeing honest is super, super important,\u201d says Tim. \u201cNot just being honest with other people, but also yourself, can save you a lot of trouble. Respect can too. Especially in relationships, it\u2019s important to make sure you wouldn\u2019t ever do anything to another person that you wouldn\u2019t want done to you. Empathy is the last one, but maybe the most important. If we could all just try to put ourselves in each other\u2019s shoes, it could really make the world a better place.\u201d<\/p>\n

Tim says that he tries to apply these values to all of his relationships, including those with Sparketh\u2019s customers.<\/p>\n

For example, he explains that, while he does have many creative interests, he doesn\u2019t consider himself to be the \u201cmost talented person, fine arts wise.\u201d<\/p>\n

Tim says, \u201cRecently though, I sat down and did an elephant silhouette painting<\/a>\u2014one of the courses on Sparketh. Not only did I really enjoy it, but it gave me a lot of insight into things that students might think or need while using one of our courses.\u201d<\/p>\n

Why Sparketh?<\/strong><\/h2>\n

As he said in his discussion of Elon Musk, Tim has a desire to bring innovative and positive changes to the world. \u00a0However, since he (self admittedly) isn\u2019t an artist, I was curious to know how and why his entrepreneurial interests have translated into Sparketh.<\/p>\n

\u201cCreativity is the most underrated – and number one factor- that drives innovation in the world,” responds Tim. “The human race couldn\u2019t thrive and progress as much as we do without it. It\u2019s easy for us to get stuck in the spreadsheet, looking at numbers. But if you don\u2019t express your creativity – if we don\u2019t foster that as a society – then we wouldn\u2019t have any innovations, no new ideas. These are crucial to the human experience.\u201d<\/p>\n

For Tim, it\u2019s all<\/em> about creativity, and importance he believes it to have — especially for the upcoming generations.<\/p>\n

\u201cI think that art education can and should be done better and more affordably,\u201d says Tim. \u201cWhen most people think of \u2018art,\u2019 they think they have to spend a certain amount of money or be gifted. My philosophy is that you can teach anyone to learn creative things. I think, if we keep going with Sparketh, \u00a0we can encourage a lot of people to pursue their creative interests. You never know who someone could be if they were to become the most creative version of themselves.\u201d<\/p>\n

Rewards and Challenges<\/h3>\n

Tim says that, as he and Dwayne have traveled to various homeschooling\/educational expos around the country, making personal connections with the families who use Sparketh has been the most rewarding and motivating facet of the entire experience.<\/p>\n

Sparketh was initially designed with homeschoolers in mind, since it can be done from home and gives kids access to professional art instruction from anywhere. However, since its origin it has become a valuable component to more and more kids and teens in private and public schools, as well. This is especially true since many kids were at home during the Covid-19 pandemic and looking for ways to be creative at home.<\/p>\n

Thinking about the way Sparketh has, and will continue to, positively influence kids is very motivational for Tim.<\/p>\n

\u201cWhen I look at the way that this (Sparketh) could impact kids and teens, I get really excited about it,\u201d says Tim. \u201cI know the struggle that kids can when they have creative interests, but they can\u2019t pursue them for physical or financial reasons. Sparketh takes art education to a place where anyone can learn more about their creative interests, from anywhere.\u201d<\/p>\n

When I ask Tim what the biggest challenge with Sparketh has been so far, he has an answer. \u201c2018,\u201d he says, \u201cdefinitely<\/em> 2018.\u201d<\/p>\n

\u201cUp until that point, Dwayne and I were the whole company<\/em>, which had grown a lot since we started in 2015. Things were getting bigger and responsibilities were growing, and we kept trying to fill every role at once. On top of all that, we were also trying to go to as many expos as we could\u2014over 20 in a matter of months. We were always driving or flying somewhere. Eventually, it took a huge toll on us. We ended up both<\/em> being in the same hospital, at the same time, as the result of physical health problems. We\u2019d just stretched ourselves too thin. We were burnt out.\u201d<\/p>\n

\u201cEven worse,\u201d says Tim, \u201cwe felt we\u2019d let our Sparketh customers down. I even wrote an article about it, explaining exactly what had happened that year.\u201d<\/p>\n

Ultimately, however, they didn\u2019t give up. After taking some time to rest, the duo came back with a refreshed view on Sparketh and its mission. \u201cWe decided that the solution was simple– we needed a team.\u201d With a growing team to delegate the daily workings of Sparketh, Tim (and Dwayne) are now ready to continue to nurture the company\u2019s future.<\/p>\n

On His Hopes for Sparketh\u2019s Future<\/strong><\/h2>\n

Tim says, \u201cI would say my \u2018unofficial\u2019 goal is to make the next generation the most creative generation. We want to give this generation all the resources and tools they need to flourish. And leave them no excuses for why they can\u2019t create anything they put their mind to.\u201d<\/p>\n

Tim explained that they also have upcoming dreams in terms of Sparketh\u2019s course offerings.<\/p>\n

\u201cWe knew we wanted to start with painting and drawing<\/a> because it\u2019s simple to do with our online format, and because of Dwayne\u2019s passion and background. However, we also want to expand to offer other courses in subjects like baking, acting, dancing and magic. But that\u2019s not even a \u2018wildest dream,\u2019\u201d Tim says, laughing. \u201cWe know we are going to make that happen.\u201d<\/p>\n

Tim says, \u201cMy wildest<\/em> dream for Sparketh is for it to be known world-wide as the creativity haven. That, for anything going on in the world that has to do with creativity, Sparketh would have their hand in some way and be supporting it. If it has to do with expressing creativity, we want to be a part of it.\u201d<\/p>\n

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“You never know who someone could be if they were to become the most creative version of themselves.\u201d -Tim Samuel, Sparketh Vice President and Co-Founder Tim Samuel is the vice president, and one of the co-founders of, Sparketh. 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